Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBMKG517 Mapping and Delivery Guide
Analyse consumer behaviour for specific international markets

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBMKG517 - Analyse consumer behaviour for specific international markets
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to examine consumer behaviour for unique international markets.It applies to individuals who possess a sound theoretical knowledge base in international business management, and demonstrate a range of managerial skills to ensure international business activities are conducted effectively.In this role, individuals confirm the target market, assess current level of consumer interest and develop and document recommended marketing strategies.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Confirm target market
  • Identify market or market segment for a product or service in accordance with the marketing plan
  • Identify aspects of culture that may impact international marketing of products or services within target market
  • Identify consumer attributes for market or market segment from market profile
  • Identify features of products or services in accordance with marketing plan
       
Element: Assess current level of consumer interest
  • Investigate consumer need for products or services through analysis of trends and past performance of products and services both within Australia and within relevant international settings
  • Review past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within Australia and within relevant international settings
  • Assess individual, social and cultural influences on consumer behaviour and estimate their impact for products or services
  • Assess lifestyle influences on consumer behaviour and estimate their impact for products or services
  • Assess organisational behaviour in relation to products or services in accordance with the marketing plan
       
Element: Recommend marketing strategies
  • Ensure marketing strategies address innate and acquired needs of consumers, and appeal to motives that influence decision-making
  • Present a rationale for focus of appeal, and outline how influences on consumer behaviour and cultural considerations will be used to target effective marketing strategies
  • Ensure focus of appeal meets legal and ethical obligations, and budgetary requirements of the marketing plan, and check for cultural appropriateness
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Confirm target market

1.1 Identify market or market segment for a product or service in accordance with the marketing plan

1.2 Identify aspects of culture that may impact international marketing of products or services within target market

1.3 Identify consumer attributes for market or market segment from market profile

1.4 Identify features of products or services in accordance with marketing plan

2. Assess current level of consumer interest

2.1 Investigate consumer need for products or services through analysis of trends and past performance of products and services both within Australia and within relevant international settings

2.2 Review past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within Australia and within relevant international settings

2.3 Assess individual, social and cultural influences on consumer behaviour and estimate their impact for products or services

2.4 Assess lifestyle influences on consumer behaviour and estimate their impact for products or services

2.5 Assess organisational behaviour in relation to products or services in accordance with the marketing plan

3. Recommend marketing strategies

3.1 Ensure marketing strategies address innate and acquired needs of consumers, and appeal to motives that influence decision-making

3.2 Present a rationale for focus of appeal, and outline how influences on consumer behaviour and cultural considerations will be used to target effective marketing strategies

3.3 Ensure focus of appeal meets legal and ethical obligations, and budgetary requirements of the marketing plan, and check for cultural appropriateness

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Confirm target market

1.1 Identify market or market segment for a product or service in accordance with the marketing plan

1.2 Identify aspects of culture that may impact international marketing of products or services within target market

1.3 Identify consumer attributes for market or market segment from market profile

1.4 Identify features of products or services in accordance with marketing plan

2. Assess current level of consumer interest

2.1 Investigate consumer need for products or services through analysis of trends and past performance of products and services both within Australia and within relevant international settings

2.2 Review past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within Australia and within relevant international settings

2.3 Assess individual, social and cultural influences on consumer behaviour and estimate their impact for products or services

2.4 Assess lifestyle influences on consumer behaviour and estimate their impact for products or services

2.5 Assess organisational behaviour in relation to products or services in accordance with the marketing plan

3. Recommend marketing strategies

3.1 Ensure marketing strategies address innate and acquired needs of consumers, and appeal to motives that influence decision-making

3.2 Present a rationale for focus of appeal, and outline how influences on consumer behaviour and cultural considerations will be used to target effective marketing strategies

3.3 Ensure focus of appeal meets legal and ethical obligations, and budgetary requirements of the marketing plan, and check for cultural appropriateness

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify market or market segment for a product or service in accordance with the marketing plan 
Identify aspects of culture that may impact international marketing of products or services within target market 
Identify consumer attributes for market or market segment from market profile 
Identify features of products or services in accordance with marketing plan 
Investigate consumer need for products or services through analysis of trends and past performance of products and services both within Australia and within relevant international settings 
Review past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within Australia and within relevant international settings 
Assess individual, social and cultural influences on consumer behaviour and estimate their impact for products or services 
Assess lifestyle influences on consumer behaviour and estimate their impact for products or services 
Assess organisational behaviour in relation to products or services in accordance with the marketing plan 
Ensure marketing strategies address innate and acquired needs of consumers, and appeal to motives that influence decision-making 
Present a rationale for focus of appeal, and outline how influences on consumer behaviour and cultural considerations will be used to target effective marketing strategies 
Ensure focus of appeal meets legal and ethical obligations, and budgetary requirements of the marketing plan, and check for cultural appropriateness 

Forms

Assessment Cover Sheet

BSBMKG517 - Analyse consumer behaviour for specific international markets
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

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Assessor name:

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Assessment Record Sheet

BSBMKG517 - Analyse consumer behaviour for specific international markets

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

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